The logo design Melbourne industry is growing, with more and more providers joining the fray each day. The entire industry is made up of companies and professional freelancers alike, so hiring one to create your company logos for you can be a bit unnerving. However, the job needs to be done, and fortunately for you, we’ve put together a list of things you should look out for.
Logo Design and Search Engines
The first thing you have to remember is that logos are not simply icons that define your company. They play a big role in name retention and branding loyalty. With that said, logos are not just about appearance anymore. A logo that can grab people’s attention is okay, but nowadays, companies are scrambling to get the attention of search engines as well.
The search engine optimisation Melbourne race is fiercely competitive and it seems every aspect of your website can be optimised for SEO, even the logo. It’s not just about how a logo is designed, but how you embed it into your website matters as well.
Top Ranking Logo Designers
Your best option is to choose an affordable SEO Melbourne company that has logo design bundled into their SEO package. A lot of companies do this for their clients. They optimise the entire page for SEO, logos included. This is advantageous because as mentioned above, it’s not just about the design, but the way it is embedded into the page.
Did you know that how you name your logo’s file name actually matters? Also, certain HTML embeds like alternate text descriptions can optimise your logo for SEO? You might not know these, but it’s a common tactic SEO companies use. So even if you have a nice logo, if you don’t know what to do with it, you’ll only be wasting money. By hiring Clark Marketing & Design company to take care of everything, you can make the most out of your logo design.
This is not to say that hiring logo design Melbourne professionals who concentrate solely on designing logos is not good. If you know a lot about SEO and want to save money, hiring a freelancer or a company to simply create your logos for you can be a practical choice. With bundled SEO packages, you might end up paying for services you don’t actually need.
Talk and Talk, Walk the Walk
No matter which route you choose, whether you hire an SEO Melbourne company or a freelance logo designer, figuring out their legitimacy employs the same tactics. Fortunately, researching on how good these companies are won’t take too much, all you need are search engines. Simply key in relevant keywords like “logo design Melbourne” or anything else that involves logo design and SEO.
Now go through several searches and look for the providers who always make it to the front page of search engine rankings for different relevant keywords. If your desired company talks and talk and walks the walk, they’ll be on top of search results for their particular niche. After all, how do you expect them to make effective SEO logo designs for you if they can’t put their own company website on top of search engines?
Once you’ve picked out a few companies with high search engine rankings, all it takes is to look through their offers and see which ones suit your needs the most. While you’re at their website, look through their gallery of clients to see if their work matches your style. See? Finding the best logo design Melbourne provider is not that difficult. It just takes a bit of searching and snooping to find the best one.